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Texas Rangers Latino Baseball.com Player of the Year (left to right): Ralph Paniagua of Latino Baseball.com; Isaac Lasky of Dallas’ Al Dia Spanish-language newspaper; Rene Cavazos of Diageo, and John Zamora of Glazers presented the Player of the Year Award to Sammy Sosa
Latinobaseball.com celebrates Hispanic Heritage at Ballparks.
RPI, publisher of Latinobaseball.com, will produce its signature big league baseball event, Hispanic Heritage Day at the Ballpark in six stadiums including Miami, New York, Chicago, Los Angeles, Dallas and Houston throughout the month of September. Now in its 14th year of celebrating the legacy of Latinos in big league baseball, RPI has enhanced the program by allowing fans to vote for their favorite local player online, and designing an Urban Youth initiative that will distribute much needed baseball equipment to 200 teams in the Top 4 US Hispanic markets. “RPI consistently delivers relevant cultural promotions that deliver results to corporate sponsors and value to the community,” said Ralph Paniagua, President of R. Paniagua Inc., publishers of Latinbaseball.com. “Now that our events and media properties have come of age, and the Latino contribution to baseball has surpassed all expectations and still continues to grow, the timing to introduce this multifaceted program is right on schedule. And in 2008 we will add an educational component.” Paniagua concluded. RPI’s Latinobaseball.com brings the rich culture of Hispanic Heritage Month and Latinos in baseball to greater prominence with the Hispanic Heritage Day at the Ballpark events. This year the HHD will honor the #1 local Latino player in New York, Chicago, Houston, Dallas, Los Angeles and Miami. But the added feature is that fans will have the opportunity to vote for their favorite player online at Latinobaseball.com. And one lucky fan in each market will participate in the pre-game presentation. RPI has enlisted the support of Miami-based Hispanic marketing agency BVK/Meka to develop an Urban Youth Baseball Initiative in four top US Hispanic markets for one of this agency’s top clients. The initiative will provide baseball equipment bags to 200 youth baseball teams (Ages 12-13), selected by their local big league franchise in each of four major U.S. Hispanic market cities. Each bag will contain 3 wooden bats, 1 dozen baseballs and 15 gloves for 12-13 year olds. Teams not selected can log on at the site for their chance to receive the custom made equipment bag. “At BVK we know that for Latinos, baseball is an important part of our lifestyles, our psyches, our dreams and motivation. We are proud to help our client participate in a program that keeps the dreams in our youth flourishing and promotes team play in inner-city Latino USA,” said Gonzalo Gonzalez, Managing Director of BVK/Meka. The R. Paniagua name has become synonymous with Latinos in baseball, publishing Latinobaseball.com, a site dedicated to preserving the history of Latinos in professional baseball in the US and the Caribbean. Latinobaseball.com documents all of the past and present statistics and keeps rankings of the top Latino baseball players in the big leagues, in addition to historical statistics on the Caribbean Winter League and Caribbean World Series. Latinobaseball.com even contains a searchable database of every Latino who has played in Professional baseball by Country of origin and a Photo gallery that presents a historical overview of Caribbean baseball dating back to 1878. RPI’s track record of success contains highlights such as being the first company to produce and broadcast the Caribbean World Series on US Television, Latino-themed English language television properties such as Latin Beat and VIVA America on BET Jazz channel, and the World Domino Tournament on ESPN Deportes. The company also introduced VIVA NY Magazine, the first US bilingual publication distributed monthly in the NY Daily News, in addition to publishing Latinoboxing.com and Latinobaseball.com. RPI produces some of the top US Latino cultural, musical and educational events in the genre today.
For more information visit http://www.Latinobaseball.com or viviann@rpaniagua.net. CONTACT R. Paniagua, Inc. Ralph Paniagua, Jr. (212) 679-6755-office (917) 446-3346-cell or QUADRANT TWO PR J.M. De Jesús (646) 234-7196
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